Navigating Digital Transformation: Beginner’s Blueprint to Business
In these series of articles we will explore the foundations of entrepreneurship, design thinking, and digital transformation. This course covers essential entrepreneurial traits, the design thinking process, and the implications of digital strategies in business. We will learn to generate, refine, and assess business ideas, integrate digital solutions, and prepare a compelling pitch deck. In these series we will learn how to prepare a market-ready startup concept and the refine our skills to present it.
Learning Objectives
- Use Digital Transformation Tools
- Understand the key drivers and implications of digital transformation for businesses
- Identify areas within an entrepreneurial venture that can benefit from digital transformation strategies
- Identify and evaluate potential business opportunities
- Understand the essence of entrepreneurship in a digital business, recognize the critical traits of successful entrepreneurs, build skills to refine, validate, and evolve business ideas.
- Explore methodologies to ensure product or service desirability, feasibility, and viability
- Apply user-centric approaches to identify and address user needs and pain points
- Develop a pitch-ready idea learn the kills to present your ideas persuasively to potential stakeholders
About Me
Since 2014, I’ve immersed myself in the startup ecosystem, working in international ventures and launching my own. Today, I am based in Saint Paul, MN. I’m deeply passionate about technology, innovation, and strategic leadership. I hold a Master’s degree in Management of Science & Technology with a minor in Computer Science and a BA in Public Relations.
My strength lies in bridging the gap between creative vision and practical implementation. I’ve had the opportunity to drive business efforts and growth strategies for a variety of software startups, allowing me to develop hands-on experience in managing diverse teams and goals. My focus areas are innovation, digital transformation and team productivity.
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